In week one we begin by working on the single most important driver of success which is your own mind. If you take a billionaire's mind and put it into someone who has nothing they will become successful. Vice versa, if you put someone who has destructive habits and give them billions of dollars they will lose it all.

Before you conquer anything in business you must conquer your own mind. The easiest way to become successful in business is to become a version of yourself who deserves success.  In this module we'll be focusing on just that - creating the best version of yourself, someone who will seamlessly attract success. The lessons in this week will change your life. 

A full overview of the program and what our overarching goal is for you. This video is extremely important to understand the road ahead. 

Here's what we cover:

• General housekeeping & how to get the most out of this program 
  
• Important things to remember before starting your journey 
• Overview of what this program is all about and what we’ll be covering
• Our main purpose and objective

This module focuses on what qualities create a successful entrepreneur. It covers the difference between the conscious and subconscious mind and how you can take advantage of the different roles. It goes over how to fully take responsibility over your own life and prevent destructive behaviors so that life can be something you can mold however you want - something you can take control over. It also introduces the power of the compound effect, how everything you do is building on top of itself both negative and positive and why you must be aware of this. This module is powerful and very eye opening for everyone - especially those who lack motivation, drive and direction.

Here's what we cover:

• Conscious vs. subconscious mind
• Taking full control over your life 
• Why some people subconsciously block out success 
• Embracing change 
• The compound effect  
  

In this module we take a deep dive into your pattern of existence. Who are you? What is it that you want? Why is it that life seems to go through turbulent ups and downs? Why is it that everyone tends to self sabotage, and why even if you know what's right - you do not do it. We go over common myths about self-identity and how from an early age you are labeled and given an identity without you even realizing it. We begin to identify the "gap" which is the space between who you are now versus who you must become to find success. This lesson will be the beginning of a life long journey of self improvement and self understanding. 

Here's what we cover:

• Your pattern of existence 
• Myths revolving self-identity 
• What is the Gap 
• Who you are is not capable of the life you want 
• Current character worksheet 
  

In this module we begin to construct your new character - we call this genesis of self. We define what kind of person you want to become, what qualities does this person have, what materials, what type of personality? The beauty of this lesson is that we get to expand our mind from the constant limitations our adult lives put on us to what our dreams would look like. We write all of this down onto paper, taking all the ideas from your mind and setting it in physical reality. Everyday we strive to become this person and through the power of the subconscious and simply having these ideas at the forefront of our thoughts it becomes a reality. This lesson unravels the secret quality of all successful individuals - the ability to translate an idea from their mind to physical reality. 

Here's what we cover:

• Defining your dream life 
• Creating your new character 
• Genesis of Self 
• Tips + tricks 
• Controlling your character  
  

We conclude the week by sharpening the mind through laser focus. Besides the ability to translate ideas to physical reality - the other common theme among successful individuals is their relentless focus. In today's time the ability to laser focus is becoming lost through the cloud of social media, technology, and click of a button entertainment. When something becomes scarce, it's value only becomes greater and greater. In this module we look at how to become focused. How to train this muscle so that instead of becoming good at "skimming, scanning & multi-tasking" like most individuals, you become "focused, concentrated and have the ability to think deeply." 

Here's what we cover:

• Relentless focus is your secret weapon 
• The best way to become focused 
• Avoiding shiny objects 
• Tools for focus 
• Moving toward the pain and discomfort 
  

In week two we take a look into the massive shift within the retail industry and the rise of the digital age and technology revolution.

We discuss the significance of these events, how the industry will continue to evolve in the future, and how to take full advantage of the changes. We introduce the concept of 'connective eCommerce' which leverages all the changes in the industry on top of the power of social media. We look into how your eCommerce store will progress throughout the rest of the 6 weeks and the most effective ways to choose a profitable niche. We conclude the week with the best strategies for product research and sourcing guaranteeing you choose products that will sell online. 

In this module we go over the evolution and history of retail. It is important to understand how the industry worked in the past to grasp how it is working in the present. We walk through the changes that eventually led to the development of the 'connective eCommerce' strategy which unifies all of the best qualities of the industry. We like to think that 'connective eCommerce' levels the playing field and rewards those who put in the work and effort. We look into how the market looks currently, why it's an incredible time to delve into eCommerce and how the opportunity will shift and grow with time. 

 Here's what we cover:

• The evolution of retail 
• The old way of selling online 
• Connective eCommerce & reducing the risk to 0 
• The current state of the market 
• The future of eCommerce 
  

In this module take an honest look at the timeline of your eCommerce store so nothing comes as a surprise. We start at the early days of your eCommerce journey which much like anything else takes grit, determination and a will to get it right. We explain the importance of getting your first sale without spending any money and how one sale can easily multiply to 2, 5, 10, 50, at which point you become cash flow positive AKA you're making money every day (yay!). After a period of consistency and cash flow we look at how to roll the profits back into your store and scale through social media advertising. 

Here's what we cover:

• The early days of your eCommerce store 
• Getting your first sale without spending a penny
• Rinse & repeat to become cash flow positive 
• Becoming a proven store
• Scaling your proven store 
  

In this module we introduce the concept of the niche. We look at how nature uses niches to it's advantage and we can do the same thing within our businesses. Without a niche a business lacks direction, it is the first concept that must be formed so that you can properly identify your consumer, your market and products. We explain the hierarchy of a niche to further hone down on your exact consumer to create more powerful and compelling messages. We conclude the module with different examples of niches within eCommerce to jog your own ideas and to show that their is an almost infinite diversity in niches that all work. 

Here's what we cover:

• What is a niche? 
• The importance of a niche 
• Hierarchy of a niche 
• Examples of niches 
  

In this module we begin creating your eCommerce business. We give your business direction by choosing a niche. We validate the niche by doing light product and market research to confirm that your niche has potential consumers, the ability to reach these consumers, and products that these consumers will want. We go through the niche hypothesis worksheet that is designed to make this process as fluid as possible even if you have no clue where to start. 

Here's what we cover:

• Choosing your niche 
• Validating your niche 
• Introduction to product & market research 
• The niche hypothesis worksheet 
  

In this module we go over an extremely important topic which is product research. You will learn that in eCommerce there are a lot of important pieces but one of the most important are the products you put on your store. If your product is something that does not sell well online or is not congruent with your market it will be near impossible to be successful. We will go through different sourcing options and a sourcing checklist to ensure you're choosing products that will sell online and that will be well received by your market. This lesson is vital to success and is something we know will help all eCommerce business owners beginner to advance. 

Here's what we cover:

• Product sourcing mentality 
• Sourcing options & competitor research 
• Dismissing doubts about product sourcing 
• Product sourcing checklist 
  

In week three we finalize the direction of your store and begin building your online store front.

We teach you how to do this as easily as possible, what order to do this in, everything from properly registering your domain to creating your logo and branding. This week is where we take a hands on approach to really guide you through the entire website building process. This is a concept that can easily get confused without the right guidance. There are a lot of subtleties to making a functioning website ready to build trust and bring in sales - and that is precisely what we do in week 3. By the end of this week you will have a store you are proud of and excited to continue growing. 

In this module we take decisive action and move forward with the decisions we've made in week 2. We learn to move forward quickly and without doubt. We introduce different eCommerce website builders and explain why Shopify is by far the best option especially for beginner to intermediate entrepreneurs. We look into different types of stores we can build in eCommerce and logic which one would best suit your vision. At the end we begin to finalize your brand identity by choosing a store name and looking at the best practices for a viable domain name (website name). 

 Here's what we cover:

• Why Shopify only 
• Finalizing your niche hypothesis 
• What type of store to build 
• Brand name 
  

In this module we make everything real and construct a solid base to your business. We finalize your brand identity by registering a domain using the best practices in week 2. We use the domain to set up a business email, and use the business email to register a Shopify and Paypal account so all accounts are under 1 primary business email. This organization will be essential moving forward. We begin creating your logo using the best, free graphic design tool - Canva. We give you a quick run down on how to create a professional level logo even if you have no design background. 

Here's what we cover:

• Registering your domain 
• Setting up your business email 
• Setting up your Shopify & Paypal account 
• Creating your Canva account & making a logo / graphics 
• Optional: Choosing a business phone number 
  

In this module the rubber really hits the road. It's a necessarily lengthy module that thoroughly goes through every aspect of Shopify so that by the end you have a clear understanding of how it works and you have a viable store ready to bring in sales. We look at proper Shopify setup, which includes tweaking all settings from shipping, to connecting your domain. We deep dive into the Shopify theme which drives all aesthetics and consumer experience on your store. We conclude the module by creating all "must have" pages for your business including return policy, terms of service, about us and so forth. 

Here's what we cover:

• Proper Shopify setup 
• Choosing a theme 
• The theme editor 
• Must have pages for your business 

In this module we complete the framework of your store by filling it with products. We create organization between your products through collections. We introduce an automation software called oberlo that helps with importing products to your store with proper supplier SKU and fulfilling the orders. You will see that with oberlo you can both import products and fulfill customer orders with a single click. We look further into oberlo settings to automate other aspects such as automatically sending tracking information to customers upon successful purchase. By the end of this module the structure of your online store is complete all functions are working properly.

Here's what we cover:

• Creating your collections 
• Importing products to your store 
• Oberlo settings 
• Fulfilling your orders 
  

In this module we begin adding detail to your online store and introduce the concept of conversion rate optimization. Our goal once our store is complete is to optimize conversion rate - that is to maximize the amount of purchases we get per visitor. We look into what key factors influence conversion rate and how the eCommerce funnel works. We focus on one of the most important aspects of conversion rate optimization - product copy - that is creating a compelling story or using language to position the product as more valuable than the price. We conclude this module by identifying key Shopify apps which we have found to almost automatically bump up conversion rate and consequently bottom line profits. 

Here's what we cover:

• What is conversion rate optimization? 
• How to maximize your conversion rate 
• The eCommerce funnel 
• How to write product descriptions that sell 
• Shopify apps to increase conversion rate 
  

In week four we set up out social channels to collect customer data from the start.

We introduce another powerful aspect of online sales which is the ability to organize and group customers based on actions taken and remarket to them strategically based on these actions. By collecting data as early as possible we give the systems time to learn about your ideal customers, grow and begin to develop a thorough understanding of your customer. We will leverage this data in week 6 through social media advertising. 

In this module we introduce the Facebook business manager which is the hub for data collection and ad creation for Facebook and Instagram. We also introduce google analytics which serves a similar data collection role for Google and Youtube. We begin creating basic audiences on each platform for people who have visited your website, interacted with products, added to cart and purchased. All of this data is stored automatically once you've created your audiences and we will leverage this information through powerful remarketing and advertising in week 6. 

 Here's what we cover:

• Introduction to the facebook business manager 
• What is the facebook pixel and why is it so important 
• The power of facebook & social media ads 
• Brief overview of google analytics 
  

In this module we create your Facebook page using the business manager. This is the proper way to create a Facebook page which will not only give your website social presence but give you the ability to use the business manager later down the line to create advertisements. We look into how to properly fill out the information on your Facebook page, how to post on it to maximize interaction and other best practices. .

Here's what we cover:

• How to properly set up your Facebook page using the business manager 
• Making sure you hit all of the details on your page 
• What to post on your Facebook page 
• General best practices 
  

In this module we create your Instagram account, link it to your Facebook business manager, and look at how to convert it to a business account which will give you further analytics and insights for your organic followers. We look into how to fill out on your Instagram page, how to post on it to maximize interaction and other best practices.

Here's what we cover:

• How to properly set up your Instagram & convert it to a business account 
• Making sure you hit all of the details on your page 
• Filling your Instagram with initial content 
• General best practices 
  

In this module we look at other sales channels which give your store front further online presence and reach. We clarify common misconceptions about additional sales channels and begin selecting and setting up your sales channels. The goal of this module is to extend the reach of your store front with as little effort as possible. We want your website to come up on google, on other search based platforms like Etsy without losing any focus on our primary store. 

Here's what we cover:

• What are sales channels 
• The do & don'ts of sales channels
• Selecting & setting up your sales channels 
  

In week five we begin using the Connective eCommerce strategy to bring in sales.  

We pull back the curtain on the best strategies to drive sales without paying a single cent on advertising. Through strategic partnerships and automation systems we begin driving traffic to your store without coming out of pocket. We trade time & sweat equity for traffic instead of paying money for traffic. This is necessary to prove your store. 

This week is where the magic happens and you will get your first sale. You'll quickly realize that because you didn't pay any money for the sale you can continue pouring more effort, and time into your business. This will scale from 1 sale to 5 to 10 to 50 as you continue improving your store - there is no risk, just effort. At this point your business will begin cash flowing which will not only give you a supplemental income but open doors for safe reinvestment into your business through advertisements. This is an exciting week and will be completely life changing with enough effort. 

In this module we look at the Connective eCommerce strategy which is a host of tactics to drive traffic to your store without paying for advertisements. We contrast the risky, traditional methods for driving traffic with the safer and more consistent Connective eCommerce strategy. We quickly summarize what's been covered in the course so far and focus on our primary goal moving forward which is proving your store. At this point we've formed a hypothesis about your niche, products, and brand - and we need to put this to the test by driving real traffic. 

 Here's what we cover:

• What is Connective eCommerce 
• Where you should be at in the training program 
• Proof of concept: the only goal that should be on your mind 
• All massive businesses start with a single sale 
• Keep it simple and focus on the only thing that’s important 

In this module we begin creating your affiliate program through Shopify. This is not like any other affiliate training on the market. We're not trying to just have someone else promote our products, we're aiming to find partnerships and create a large network of buyers. We create a robust system that will allow you to easily track your results and systematically improve your program. We introduce all of the softwares and automation tools required to create the system and have it work flawlessly off the jump. 

Here's what we cover:

• What is an affiliate program and how does it work 
• The software and tools neededSetting up your affiliate program 
• Testing it all to make sure it works flawlessly 
• Document attached detailing step by step affiliate setup on Shopify 
  

In this module we look at how to populate our affiliate system with great partners who are not only aligned with your brand but willing to partner for long-term relationships. We look into the mindset required to mastering affiliate marketing, both from your point of view and the influencers. We give you a proven step by step guide to getting quality affiliate and a variety of pre-written scripts and strategies to run effective promotions through your new partners. We conclude the module with best practices to keep your affiliates engaged over time and continue creating a win-win system. 

Here's what we cover:

• The mindset required to master Influencer marketing 
• What makes a great affiliate partner, what are we looking for in an affiliate? 
• Step by step guide to getting affiliates 
• Running effective promotions with your new partners 
• Keeping your partners engaged over time 
  

In this module we look into a common pitfall for eCommerce entrepreneurs - social media. We demystify common misconceptions about social media and highlight the important aspects worthy of focus. Social media is a powerful tool for businesses but it can also be a never ending time sink that may not bring any results. We look at how to effectively manage our time and grow our social accounts strategically to supplement out affiliate outreach and social presence.

Here's what we cover:

• The myths about social media 
• The importance of followers in instagram
• Using GrowPronto to supplement your growth  
  

In this module we look into another system to drive traffic without spending any money. This strategy leverages the power of technology and automation. We create systems that do direct outreach for us and talk to our ideal customers - it's kind of like advertisements except the systems we build do not cost any money upfront. Ecommerce is an extremely quickly changing landscape and we are always looking to test out new strategies, softwares and tools to drive sales - this module really embodies that approach. The tools we discuss use extremely new technologies that currently aren't available to the public and will only gain popularity for years to come. This is a powerful module that could alone bring in consistent sales for your business, build customer lists, data and ready your store for further scale. 

Here's what we cover:

• The power of automation 
• All about automation softwares  
• Best practices and psychology of the strategy 
• Using automation to drive sales 
• Automation timeline 
  

In this module we look at adopting a problem solving mindset. Problems are omnipresent, both in business and life, and the ability to properly diagnose and solve them is a hallmark trait of any highly productive individual. We look into problem solving as a whole and then change gears to problem solving specifically within eCommerce and entrepreneurship. We give you our personal flowchart on solving problems at each stage of the funnel and entrepreneurial journey. This module is a culmination of personal experiences and failures and has significant applications outside of strictly business. 

Here's what we cover:

• Adopting a problem solving mindset 
• Identifying the problem 
• Diagnosing the problem 
• Improving your store 
• Iterating.. iterating 

In the concluding module in week 6 we look into conquering paralysis. Up to this point everything that has been done was internal - it was within a controlled environment or within your own mind. Week 6 is where we expand to the external, bring our ideas to reality and test them against the real economy. Because of this, individuals become hesitant and begin second guessing their ideas - which is only natural. This type of paralysis against action is very common human behavior and is absolutely necessary to conquer. In this module we look at a final piece of the mindset training which deals with taking action. We look into how the mind tricks you into staying comfortable and how we can combat this. We conclude the module with planning your attack. At the end of week 6 we are fully committed to a full blown attack plan and will find incredible results. 

Here's what we cover:

• The big pitfall 
• Conquering paralysis 
• The compound effect & initial conditions 
• Planning your attack 
  

Week 6 is reserved for those who have proven their store and are making a consistent $5000/mo. 

Social media advertising is a double edged sword. When wielded properly it can bring incredible results and skyrocket your store to new heights, but if wielded prematurely it turns into an unsolvable cash burner. The Connective eCommerce strategy ensures you can reach a positively cash flowing point where you can reinvest your profits comfortably and safely into paid ads. At this point your store will not only be more optimized through iterations, you will also have been constantly collecting customer data from the set up in week 4. 

The fact that you will have a surplus of cash to spend on ads, a proven store and pre-collected customer data increases your chance of turning profits through paid ads by 10 fold. Only after this point will we jump into week 6 which is truly a social media advertising masterclass. We will look into the only 4 online advertising platforms you need to focus on - Facebook, Instagram, Google & Youtube. We will explain how to draft high converting campaigns in all platforms. We will give you pre-designed templates that are known to convert on each platform and go into their own unique nuances - which are better for cold traffic, which are better for warm, which are better for the type of industry you are in, which are better for more branded stores, etc.

Social media advertising can scale your business from the $5000/mo to 5 figures or even 6 figures a month. It is truly exciting to scale your ideas and store to new heights and that is exactly what we have planned for week 6.